In video number three, I discussed the idea of a threat as creating stress. Today will be about how opportunity can increase stress.
Opportunity is seen as an advancement or a way to progress our situation. Opportunities in life are thought to provide positive feelings or outcomes. What we don’t realize, is often opportunities can create mixed feelings about the decision process creating stress.
Here’s a basic example that conveys all the dynamics:
One common opportunity stressor we are all exposed to – “40% off all clothes on sale” or “buy one get one free”. These marketing ideas are specifically targeting our instincts […]